Tier 1 · Holdings and divisions
Artmand Identity
Identity for nations, institutions and leaders.
The division for sovereign nation branding, digital diplomacy, corporate identity systems and the 12-Pillar Nation-Building Hub.
- Nation branding
- B2G diplomacy
- corporate identity
Identity for nations, institutions and leaders.
Artmand IdentityGuideline presentation
Construction, colour and type from the brand’s working identity. No full guideline is on file yet.
Working construction: x is one quarter of the logo height. The guideline governs wherever it sets its own value.
- 60%Paper
#F7F6F2 - 30%Ink
#0B0D12 - 10%Gold
#A87B14
Working proportion from the brand’s own tokens: ground, ink, accent.
- Display · 72 pxIdentity for nations, institutions and leaders.
- Heading · 40 pxIdentity for nations, institutions and leaders.
- Subhead · 24 pxIdentity for nations, institutions and leaders.
- Body · 17 pxThe division for sovereign nation branding, digital diplomacy, corporate identity systems and the 12-Pillar Nation-Building Hub.
- Caption · 13 pxThe division for sovereign nation branding, digital diplomacy, corporate identity systems and the 12-Pillar Nation-Building Hub.
- Identity is policy made visible
- One system, every touchpoint
- Discretion before publicity
Logo system
The official files from the brand's own guideline, shown on the grounds they were drawn for.
Twelve pillars of practice
Each pillar is a practice with its own colour, its own month in the editorial year, and four deliverables a client can hold.
From the flag of a nation to the textbook of a child, every surface where a people meets itself is a design problem. These are the twelve we take on.
- 01JAN
Sovereign Nation Branding
National flag redesigns, nation-brand frameworks, and emblems for ministries, parliaments and diplomatic missions.
- Nation-brand strategy and positioning
- State emblem and seal systems
- Ministry and parliament identity kits
- Diplomatic mission visual standards
- 02FEB
GovTech & Smart Systems
Interface and trust architecture for e-government portals, cabinet dashboards, citizen services and neo-banks.
- E-government portal design systems
- Cabinet and ministerial dashboards
- Citizen-service app UX
- Neo-bank trust architecture
- 03MAR
Geo-Branding & City Guidelines
City and provincial identity systems that bridge the names citizens use, such as “Suli”, with official municipal branding.
- City and province identity systems
- Wayfinding and civic signage
- Tourism destination branding
- Endonym-to-official naming bridges
- 04APR
Elite & Political Leadership
360° personal branding, speech and visual framing, and digital diplomacy for heads of state, party leaders and elites.
- Leader identity and portrait systems
- Speech framing and stage design
- Digital diplomacy channels
- Crisis-ready personal narratives
- 05MAY
Design Systems & Metadata
Enterprise design tokens, knowledge-graph SEO, schema metadata and unified digital-profile governance.
- Token architectures and component kits
- Knowledge-graph SEO and schema
- Unified digital-profile governance
- MONAD Protocol onboarding
- 06JUN
Made in Kurdistan: Export Branding
World-class packaging, origin-certification marks and global campaigns that turn regional products into diplomatic ambassadors.
- Origin-certification marks
- Export packaging systems
- Trade-fair and campaign identity
- Kurd Box curated exports
- 07JUL
Next-Gen Education Identity
Visual and pedagogical redesign of K-12 textbooks across twelve grades, driving manuals and academic platforms.
- K-12 textbook design systems
- National driving-manual series
- Academic platform UX
- 150 Lessons on Leadership
- 08AUG
Media & Broadcast Identity
Broadcast graphics packages, set design systems and multi-platform identities for TV networks, press and NGOs.
- On-air graphics packages
- Studio set design systems
- News and social templates
- Network multi-platform identity
- 09SEP
The Think-Tank · Joori Bir
High-stakes ideation, proprietary naming engines, behavioural strategy and ministerial crisis war-rooms.
- Naming engine sessions
- Behavioural strategy sprints
- Ministerial crisis war-rooms
- Foresight and scenario mapping
- 10OCT
Dr. Brand’s Clinic
Published “autopsies” of flawed corporate and government rebrands, each ending in a diagnostic prescription.
- Published brand autopsies
- Diagnostic prescriptions
- Starter · Jump · Legend packages
- Clinical visual series
- 11NOV
Reputation Security & Media Ethics
Defending national symbols, historical memory and corporate reputation against exploitation and crisis.
- National-symbol protection protocols
- Reputation monitoring and alerts
- Media ethics charters
- Crisis communication playbooks
- 12DEC
The Renaissance Manifesto
Doctrines on reviving national identity: the move from cultural survival to a confident, self-authored future.
- Long-form manifestos and essays
- Nation-building doctrine papers
- Keynote and documentary scripts
- The 365-day newsletter spine
How an engagement runs
Six stages, the same for a ministry, a bank or a single leader.
- 01Diagnose
A Dr. Brand autopsy and stakeholder interviews.
- 02Architect
Strategy, naming, identity and tokens.
- 03Codify
Guidelines, MONAD onboarding and the asset vault.
- 04Deploy
Rollout across ministries, channels and venues.
- 05Govern
Approval workflow and reputation monitoring.
- 06Audit
An annual audit with a floor of 85 out of 100.
The thesis
Nations, ministries and leaders are judged by how they look and speak, yet most identities are inconsistent and outdated.
Identity is policy made visible. A coherent system builds trust at home and abroad.
Artmand Identity designs complete identity systems, campaigns and digital presence for public and private leaders.
Identity
Working identity: no full guideline is on file for this brand yet.
- DisplaySF Pro Display
- TextSF Pro Text
- Arabic scriptVazirmatn
- Identity is policy made visible
- One system, every touchpoint
- Discretion before publicity
Strategy
The identity studio for governments, institutions and leaders in the region.
Heads of government and offices
Identity, websites and communication.
Ministries and public bodies
Brand systems and campaigns.
Leaders and institutions
Personal and institutional branding.
Nation branding
Country and region identity.
Digital diplomacy
B2G communication.
Corporate identity
Systems and guidelines.
12-Pillar Hub
Nation-building programme; pillar 06 is Made in Kurdistan.
Services
Strategy and positioning
Narrative and reputation.
Identity systems
Marks, type, colour, guidelines.
Websites
Official digital presence.
Campaigns
Concept, media and production.
Social content
Strategy and production.
Proposals
Complete solution before the first meeting.
Business model
Working draft for review: no figures are claimed.
- Proposal-first to senior offices
- Network of trusted relationships
- Showcase through BRVND guidelines
- Senior relationships
- Multilingual RTL craft
- BRVND and OO!OS tooling
- Proposals sent
- Win rate
- Contract value
- Retainers
Roadmap
- Now
01 Practice
- Government and institutional projects
- Next
02 Hub
- 12-Pillar Nation-Building Hub
- Later
03 MENA
- Regional expansion
Division of Artmand Inc., 2026; active identity, website and campaign work for public and cultural institutions.
Products
Identity for nations, institutions and leaders.