Brand & Media Strategist · Campaign Advisor · Technology Lead
Kamiloo Artmand
01Kamiloo Artmand

I design the systems that make people, brands and cultures visible.

Brand & Media Strategist · Campaign Advisor · Technology Lead

02The thread

One idea. Two decades. Visibility.

Brand systems, cultural platforms and software — each built so that someone, or something, is finally seen.

03The intersection

Where brand, culture and software meet.

BrandCultureSoftware
04Ventures

Institutions, products and a studio — each with its own identity.

  • Agadari
  • Kurd Artist
  • Kurd Prize
  • Women Agency
  • EVE Initiative
  • liiink
  • Biafza
05What each one does
  • Kurd Artistgives Kurdish visual artists a home.
  • Agadarikeeps citizens of Iraq and the Kurdistan Region informed.
  • VVOXAItranscribes and translates speech, Kurdish included.
06The studio

Designs the system. Builds the software.

A monorepo of products — BOK Studio, VOXAI — and Artmand, the studio behind them.

Artmand
BOK StudioVOXAIAgadari.bok
07Ask

Ask anything. Answers come only from sources.

08Languages

Four working languages. Nine editions.

Choose your language.

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EVE INITIATIVE · INFRASTRUCTURE FOR TALENT. · EVE INITIATIVE logo

Infrastructure for talent

EVE INITIATIVE

Infrastructure for talent.

Awareness · Development · Support

A civic initiative in Erbil that supports talent, culture and new projects, with its own governance and digital platform.

Partner with EVE INITIATIVEInvestor briefing
IGuideline presentationIILogo systemIIIBrand guidelineIVThesisVIdentityVIStrategyVIIOfferVIIIBusiness modelIXRoadmap
IGuideline presentationIILogo systemIIIBrand guidelineIVThesisVIdentityVIStrategyVIIOfferVIIIBusiness modelIXRoadmap
Manifesto

We are not here to talk about potential. We are here to build the rails it runs on — one platform, one book, one prize, one leader at a time.

EVE INITIATIVE · EVE INITIATIVE · Brand Guidelines 1.0
I

Guideline presentation

Construction, colour, type and rules, from EVE INITIATIVE · Brand Guidelines 1.0.

Clear spacexxxx

Working construction: x is one quarter of the logo height. The guideline governs wherever it sets its own value.

Scale test
72 px high
40 px high
24 px high
Colour proportion
  • 35%Navy#0A3161
  • 12%Slate#708090
  • 8%Paper#F6F4EF
  • 5%Red#B31942

Proportions as stated in the brand guideline.

Type scale
  1. Display · 72 pxInfrastructure for talent.
  2. Heading · 40 pxInfrastructure for talent.
  3. Subhead · 24 pxInfrastructure for talent.
  4. Body · 17 pxA civic initiative in Erbil that supports talent, culture and new projects, with its own governance and digital platform.
  5. Caption · 13 pxA civic initiative in Erbil that supports talent, culture and new projects, with its own governance and digital platform.
Do
  • Talent is infrastructure
  • Partnership over charity
  • Transparent governance
Rules from the book
  • The EVE mark in the signature is never larger than one third of the endorsed logo.
II

Logo system

The official files from the brand's own guideline, shown on the grounds they were drawn for.

Primary lockup
Primary lockup
Wordmark
Wordmark
Symbol
Symbol
Official mark
Official mark
Lockup
Lockup
App icon
App icon
III

From the brand guideline

EVE INITIATIVE · Brand Guidelines 1.0 · 272 pages · EN / FA / KU / AR

Master line

Infrastructure for talent.

Awareness · Development · Support

EVE INITIATIVE · Erbil · Kurdistan Region of Iraq · Est. 2022

Who we are

An institution, not a campaign. EVE is an independent, non-profit, non-partisan organisation from Kurdistan that builds the infrastructure talent needs — to be found , proven and paid .

Philosophy

Talent is not the scarce resource. Infrastructure is. Kurdistan does not lack ability. It lacks the rails that carry ability from a bedroom in Erbil to a contract, a stage, a book, a company. Founding conviction, 2022 Found A talent nobody can see does not exist to the market.

Manifesto

We are not here to talk about potential. We are here to build the rails it runs on — one platform, one book, one prize, one leader at a time. With evidence instead of slogans, standards instead of favours, and a door that opens on merit . Infrastructure for talent.

Mission & vision

Mission To raise public awareness, develop personal and professional capability, and create livelihoods — through knowledge, technology, leadership and financial support. Vision 2035 A Kurdistan known to the world for its people : where every talent has a route, every leader has a standard, and every idea has a home.

Values

Six commitments. Each one is checkable from the outside. Merit Open calls, published criteria, independent juries. Never connections. Transparency Open books, named partners, audited accounts, disclosed conflicts. World standard We measure our work against the best institutions anywhere, not the nearest.

Personality

How EVE would behave if it walked into the room. Institutional Calm, permanent, accountable. Warm Human first, never bureaucratic. Exact Numbers, names, dates, sources. Ambitious Local roots, global horizon.

Brand promise

If your ability is real, EVE will make it visible, give it a standard to meet, and connect it to someone willing to pay for it. To talent A fair door, a clear standard, a real outcome. To partners Delivery on rails you can inspect. To funders Every dollar traceable to a result. To Kurdistan A reputation built on its best people.

Slogan system

Master line: “Infrastructure for talent.” Mandate: Awareness · Development · Support. Campaign line: “Found. Proven. Paid.” Kurd Prize: “The nation honours its best.” EVE Press: “Books that build builders.”

Voice & tone

Short sentences. Active verbs. Evidence over adjectives. Principles Say what was done, by whom, for how many, at what cost. One idea per sentence; one message per page. Confident, never arrogant. Warm, never sentimental. Name people. Credit partners. Cite sources. No party language, no slogans of struggle, no flattery of power.

Rules from the book
  • Names, figures and copy shown inside mockups are placeholders unless stated otherwise.
  • Transparency Open books, named partners, audited accounts, disclosed conflicts.
  • One sentence EVE INITIATIVE is an independent, non-profit, non-partisan organisation from Kurdistan that builds the infrastructure talent needs to be found, proven and paid.
  • The EVE mark in the signature is never larger than one third of the endorsed logo.
  • WHITE · 40% NAVY · 35% SLATE · 12% PAPER · 8% RED · 5% Navy carries the institution Headlines, fields, covers.
  • It gives EVE the gravity of an institution and the warmth of a publisher.
Chapters of the guideline
  1. Brand Foundation
  2. Who we are
  3. Philosophy
  4. Manifesto
  5. Mission & vision
  6. Values
  7. Personality
  8. Brand promise
  9. Positioning
  10. Slogan system
  11. Voice & tone
  12. Tone by context
  13. Writing in four languages
  14. Messaging by audience
  15. Boilerplate
  16. Strategy & Initiatives
  17. The ambition
  18. Eight initiatives
  19. Initiative
  20. Theory of change
  21. Brand Architecture
  22. Architecture model
  23. The family
  24. Programme lockup formula
  25. Endorsed brands
  26. Programme colour roles
  27. Naming, domains & handles
  28. Co-branding & partners
  29. Logo
  30. Master logo
  31. Anatomy
  32. Construction grid
  33. Geometry & proportion
  34. Clear space
  35. Minimum size
  36. Logo family
  37. The chevron
  38. Legal name lockup
  39. Colour versions — positive
  40. Colour versions — reversed
IV

The thesis

Problem

Young talent in Iraq and the Kurdistan Region lacks support structures, mentors and funding paths.

Insight

Talent needs infrastructure: programmes, networks and a credible institution behind it.

Answer

EVE INITIATIVE provides programmes, partnerships and support for projects and people.

V

Identity

Colours and typefaces as specified in EVE INITIATIVE · Brand Guidelines 1.0.

Navy#0A3161
Red#B31942
Slate#708090
Ink#071B38
Gr#34435C
St#708090
Fog#C5CCD6
Mist#E6EAF0
Paper#F6F4EF
Snow#F3F5F8
Typography
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 · & ? ! → %Infrastructure for talent.
  • PrimaryInter
  • SupportingVazirmatn
  • SupportingFraunces
  • SupportingJetBrains Mono
Voice
InstitutionalHopefulCredibleInclusive
Principles
  1. Talent is infrastructure
  2. Partnership over charity
  3. Transparent governance
VI

Strategy

The talent infrastructure of the Kurdistan Region.
MarketsErbilBaghdadInternational partners
Audience

Young talent

Programmes and support.

Audience

Donors and embassies

Credible partner for grants.

Audience

Government

Partner in civic programmes.

01

Programmes

Talent and culture.

02

Supported projects

Projects under EVE support.

03

Partnerships

Embassies, government, investors.

04

Platform

Digital home for members.

VII

Programmes

01

Talent programmes

Training and mentoring.

02

Project support

Incubation of supported projects.

03

Cultural diplomacy

Events and exchanges.

04

Grants partnership

With embassies and donors.

05

Women and youth

Dedicated tracks.

06

Digital platform

Members and programmes online.

VIII

Business model

Working draft for review: no figures are claimed.

Revenue streams
GrantsEmbassies and international donors.
Government programmesErbil and Baghdad.
Corporate partnersSponsorships.
Go to market
  1. Present projects as supported projects
  2. Approach US, French and German embassies
  3. Build relations in Erbil and Baghdad
Moat
  • Registered institution (KRG No. 5742)
  • Portfolio of supported projects
  • Relations
Key metrics
  • Grants secured
  • People supported
  • Projects supported
  • Partners
IX

Roadmap

  1. Now

    01 Institution

    • Registration and governance
    • Web platform
  2. Next

    02 Grants

    • Embassy proposals
  3. Then

    03 Programmes

    • First funded cohort
  4. Later

    04 Growth

    • Regional expansion
Where it stands today

Web platform (Next.js) in the monorepo, governance and partnership documents.

X

Products

Award for excellenceKurd PrizeExcellence, recognised.Voice & participationWomen AgencyHer voice, in every room.

Infrastructure for talent.

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